Driven by key analytics provided by the Sundance Channel and our own research, we developed a no-nonsense language and ecosystem to attract, communicate, and ultimately mobilize our target audience. Everything from visuals, to social capture, to taglines, to event activations, to press-kits, and beyond… had to play its role. The result was Sundance’s most-watched premiere and highest rated original series.

The show’s 80s-era show gave us ample opportunity to flex our love for neon, crime noir, pulp covers, misty swamps, and Kenny Loggins’ ‘Danger Zone’. Here’s the final and a bunch of concepts, cuz well… they’re just too good not to show.

While the final look of our show package had a distinctive punk-pulp printed paper feel, our journey to get there was a joyous powder-keg of neon, tabasco, and twisted thoughts. Here was our final package and just a hint of the fun we had….