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Ben (aka BigIdeaLa) is an award-winning Director / Creative Director born in New Orleans LA, and raised on a steady diet of film, fine arts, music, and Dungeons & Dragons. Coming up through animation & design, Ben elevated his passion for the storytelling by attending USC's Graduate School of Film & Television.

As a Creative Director Ben has lead creative teams in the articulation of all strategic and creative network brand fundamentals (strategy, positioning, voice, style guides and visual identity) and in the development of brand communications platforms, digital advertising, and social executions. (TNT, Peabody, ABC Family, Fox, TruTV, Ulive) 

He’s helmed numerous 360 Launch Campaigns, often to “best premiere” and “highest ratings” results. These campaigns include show positioning, brand strategy, key-art, on-air promos, social & digital activations, experiential events, brand graphics, and more. (Sundance, WGN America, TNT, AMC, Disney, CBS, Syfy)

Coming up through Design & Art Direction, Ben has worked with clients like IBM, HP, Target, Disney, Fiat, AT&T, Verizon, FX, FXX, Fox, History Channel, ABC, NBC, Old Spice, Nike, ESPN as well as numerous agencies and post groups.

He’s also copywritten on-air promos and digital content for groups like HBO, DISNEY, AMC, SUNDANCE, FOX, FX, FXX, NBC, CBS, AT&T, TNT, WGN AMERICA, TRU TV, WE TV and many more.

And when he’s not writing in the 3rd person about himself, Ben’s looking forward to talking with good folks like yourself — so give a shout.

ben@bigideala.com
323.401.7744