BigIdeaLa is a multi-disciplinary, award-winning creative team based in Los Angeles. Our collective roots span animation, design, storytelling, and immersive worldbuilding — a passion sharpened through advanced training at USC’s Graduate School of Film & Television.

We've led cross-functional teams in the articulation of network brand fundamentals — including brand strategy, positioning, tone of voice, visual identity systems, and style guides — as well as the development of full-scale brand communications, digital campaigns, and social executions. (Clients include TNT, Peabody, ABC Family, Fox, TruTV, and Ulive.)

We specialize in 360 Launch Campaigns, often driving industry-leading premieres and highest-rated results. Our holistic approach integrates show positioning, brand strategy, key art, on-air promos, social and digital activations, experiential events, and motion design. (Notable work with Sundance, WGN America, TNT, AMC, Disney, CBS, and Syfy.)

Our Design and Art Direction team has created for global brands such as IBM, HP, Target, Disney, Fiat, AT&T, Verizon, FX, FXX, Fox, History Channel, ABC, NBC, Old Spice, Nike, and ESPN, collaborating with top agencies and post houses across the U.S.

We also write — a lot. Our team of copywriters has crafted on-air promos and digital content for HBO, Disney, AMC, Sundance, FOX, FX, FXX, NBC, CBS, AT&T, TNT, WGN America, TruTV, WE TV, and many more.

When we're not working in the third person, we're always open to connecting, collaborating, or conjuring up the next big idea. Let’s talk.